Giovani Caleb named brand ambassador for Atlantic Meridian Electronic Vehicle

Atlantic Meridian EV, Ghana’s first end-to-end electric mobility company, has appointed celebrated broadcaster and media personality Giovani Caleb as its official brand ambassador in a strategic effort to accelerate electric vehicle adoption across the country. The partnership reflects the company’s commitment to making electric mobility more accessible, relatable, and appealing to everyday Ghanaians as interest in EV technology continues to grow.

The announcement marks a significant milestone for the emerging EV industry in Ghana, where conversations around sustainable transportation and clean energy solutions are steadily gaining momentum. By choosing Giovani Caleb, a widely respected and influential media figure with strong youth appeal and national recognition, AMEV aims to bridge the gap between public curiosity and practical acceptance of electric vehicles. The company believes his influence and credibility will help simplify misconceptions surrounding EV ownership while promoting confidence in the transition toward cleaner mobility.

Speaking on the partnership, representatives of AMEV described the move as more than a traditional endorsement deal, emphasizing that it is part of a broader national awareness campaign designed to educate consumers on the benefits of electric mobility. Through media engagements, public campaigns, and community outreach initiatives, Giovani Caleb is expected to champion conversations around affordability, sustainability, innovation, and the long-term economic benefits of electric transportation in Ghana.

“Giovani reaches the exact audiences we need, and he does it with ’electrifying’ authenticity. This isn’t about being a celebrity but about his credibility. He helps us demystify the technology, showcase our full ecosystem from showroom to charger to workshop, and prove that going electric is easier and smarter than people assume.” – Mr Amese Franklin, Chief Marketing & Sales Officer, Atlantic Meridian EV

“Ghana doesn’t have to wait for the future of driving. It’s already here, and it’s electric. AMEV hasn’t just put cars on the road; they’ve built the chargers, the app, and the service to stand behind every customer. I’m not lending my name to a brand. I’m actually backing a movement, because cleaner, smarter, more affordable mobility is something every Ghanaian deserves.” – Giovani Caleb, revealed

The collaboration also highlights Ghana’s growing readiness to embrace environmentally friendly transport alternatives as the world shifts toward greener energy solutions. With the rising concerns about climate change, AMEV’s decision to align with a trusted public personality is expected to strengthen public trust in EV technology and encourage more Ghanaians to consider electric vehicles as a practical and reliable option for the future.